Goodwood Festival of SpeedGoodwood Festival of Speed

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Sytner partners with Goodwood to celebrate motorsport career of Roger Penske at 2021 Festival of Speed

  • Roger Penske to be honoured with special display of his racing cars at Festival of Speed
  • Sytner will support the Festival by showcasing Alpina brand
  • Sytner is part of Penske Automotive Group

Time 2 weeks ago

Goodwood will be celebrating the illustrious motor racing career of Roger Penske at this year’s Festival of Speed, Sytner Group has announced.

The dealer, which is owned by Penske Automotive Group (of which Roger Penske is chairman), has confirmed that alongside Penske being featured in a special motorsport celebration, it’ll be supporting the event by showcasing its Alpina franchise to show-goers.

Penske, who competed at the Goodwood Motor Circuit in 1963, will be a VIP guest at the Festival and will be honoured as part of a special celebration of ‘The Maestros – Motorsport’s Great All-Rounders’.


Goodwood will showcase Penske’s career by assembling some of his team’s famous cars, which will include Team Penske’s first Indy 500 entry from 1969, the Penske PC23 which dominated the 1994 Indy 500 and the 2006 and 2018 Indy 500 winners.

Penske himself will be driving up the famous Goodwood hill in the 2008 12 Hours of Sebring-winning Porsche RS Spyder.

Sytner Group will at the event as the Festival of Speed’s only automotive retail partner.

As the UK’s sole distributor for Alpina, Sytner will be showcasing the German tuning firm’s model range while in the First Glance paddock, Sytner will be presenting the new BMW Alpina B8 Gran Coupe.

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Darren Edwards, Sytner Group CEO, said: ‘We’re thrilled to be partnering with the Goodwood Festival of Speed.

‘The Festival is one of the most glamorous events in sport and such a treat for anyone for loves beautiful cars and the thrill of seeing them in person.

‘We know that there has been a huge buzz around the BMW Alpina B8 Gran Coupe, so it’s wonderful to be helping to showcase the present and the future of cars as well as celebrating motorsport’s rich history.

‘We know that it means a lot to Roger, our group chairman, to be honoured as one of the ‘Maestros’ of motorsport.’

The Goodwood Festival of the Speed presented by Mastercard will run from July 8 to July 11.

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James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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