Dealers have just today to name the best and worst car manufacturers and industry suppliers they do business with.
Thousands of dealers across the UK have already named and shamed the best and worst businesses in this year’s Car Dealer Power 2021 survey, but with the cut-off today (August 31), they need to get involved now if they haven’t already done so.
Kia topped the poll of the best manufacturers to represent in the UK last year with a near-faultless performance, marginally beating Lexus and Volvo.
You can watch all the winners from last year’s Car Dealer Power at the bottom of this post.
Since 2010, dealers have judged their manufacturer and supplier partners on a variety of criteria – from best customer to service and used cars to return on investment.
Car Dealer Power is the only survey in the motor trade that allows dealers to name the best firms they do business with and shame the worst.
The categories for suppliers are listed below. Meanwhile, we assess manufacturers in 13 categories – from finance offers to brand awareness, marketing to bonus structure – then rank them.
Any car dealer can vote in the Car Dealer Power awards and independents can skip straight to naming the best suppliers to do business with.
The deadline is today (August 31) to fill out the survey to find the best providers in the following categories:
- Cleaning Product
- Recruitment Agency
- Trade-to-Trade Remarketer
- Used Car Valuations Provider
- Consumer Lead Generation Site
- Dealer Management System
- Website Provider for Independent Dealers
- Website Provider for Franchised Dealers
- Provenance Checks
- Warranty Provider
- Paint Protection Provider
- Auction House
- Trade Insurance Provider
- Online Advertiser for New Cars
- Online Advertiser for Used Cars
- Finance Provider (Sub-Prime)
- Finance Provider (Prime)
- Personalised Video Provider
- Extra Mile Award
- Product Innovation of the Year
Along with the suppliers, dealers can also name the Best Manufacturer of the Year and Car of the Year.
Voting for Car Dealer Power 2021 closes today (August 31), with the winners (and losers) announced in September.
Find out who won what in last year’s awards in our special section here.