• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

What's the best way to sell an electric vehicle? Here are the top five tips for selling EVs

'Little pleasures' of EV ownership will win people over ahead of 2030 deadline, says Nissan

Home Supplier Tips

Top tips for selling cars online during England’s new lockdown

John Bowman by John Bowman
November 25, 2020
in Supplier Tips
0

England is just over halfway through its second lockdown, and as car dealers prepare to reopen their doors on December 2 the digital route is still a vitally important sales channel.

You may think you’ve got it covered but how can you be sure? Here’s a host of top tips from e-commerce specialists GForces to ensure you make the most of selling online.

    1. Your website needs to have full online functionality
    2. There should be clear signposting throughout detailing the ability to buy online – homepage banners, skinny page banners, fixed banners on imagery, online proposition details on vehicle details page
    3. Review plug-ins throughout the online journey, specifically on the vehicle details page to promote trust and confidence
    4. There should be clear signposted ‘buy online’ options – reservation, pay in full or apply for finance (and receive an instant credit decision)
    5. All the above need to be ‘baked’ into the native dealer website so that the customer isn’t taken away from the site to third-party plug-ins
    6. Offer budget finance calculators so the customer can tailor their own finance quote
    7. Data privacy and security is a key factor in promoting safe and secure payments – there should be clear details of the types of payment provider methods available (Visa, Amex, Mastercard, Apple Pay, etc)
    8. Ensure used car warranty details are visible – ideally on the vehicle details page
    9. There needs to be good imagery and video content of vehicles
    10. Offer a guaranteed part-exchange valuation at the checkout and give the customer full control of self-part-exchange appraisal
    11. Offer additional extras at the checkout, such as paint protection and extended warranties, with a good description of each product and clear pricing, including any video collateral
    12. Let the customer choose their delivery or collection method. Offer home delivery – ideally free – and make lead times clear and concise
    13. Ensure Financial Conduct Authority regulatory compliance for consumer credit is clear and easy to understand, and include simple finance product descriptions using video collateral – and avoid legal jargon
    14. Make the terms and conditions of online business easily visible and ensure they focus on distance selling and cancellation rights
    15. Ensure live chat is visible at the appropriate steps of the online journey to support the customer with any questions
    16. Have a My Account/Guest checkout creation step so the customer can save their progress (vehicle, finance quote, part-exchange) and return to it at a later point to pick up where they left off

Once you’ve got all the above in place, then you’ll be in good stead not only right now but for the foreseeable future.

Car Dealer Live: Why one car dealer expects to reach 50% of typical sales in November – despite being closed

Click-and-collect, test drives, handovers and more. What you can and can’t do during England’s second lockdown

Car Dealer Live Special: Why car dealers need to start focusing on how they can make online car sales work

  • Register as a Car Dealer member and get more out of the website here
  • Car Dealer Mag issue 153 is out now – Read it here
  • Join our breaking news WhatsApp group – Click here to join now
Previous Post

What’s the best way to sell an electric vehicle? Here are the top five tips for selling EVs

Next Post

‘Little pleasures’ of EV ownership will win people over ahead of 2030 deadline, says Nissan

Next Post
‘Little pleasures’ of EV ownership will win people over ahead of 2030 deadline, says Nissan

'Little pleasures' of EV ownership will win people over ahead of 2030 deadline, says Nissan

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Investigation: Should car dealers be selling and delivering during lockdown?
News

What do we know about online used car dealer Cazoo? Who is Alex Chesterman? And will Cazoo float on the stock market?

January 5, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 5, 2021
Used car dealer Cazoo accused of online-only U-turn as it sets up physical sites and closes Imperial dealerships
News

Comment: Why Cazoo founder was naive to label this used car sales business as ‘flawed at every level’

December 1, 2020
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

November 23, 2020
Investigation: What do car buyers want from online car sales? New research reveals customers’ likes and dislikes
Car Dealer Live

Investigation: What do car buyers want from online car sales? New research reveals customers’ likes and dislikes

November 28, 2020
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C