11:07 pm, March 14, 2011
VAUXHALL has launched a bold new Facebook campaign where users can win a brand new limited edition Corsa.
The Facebook fan page has been designed to support Vauxhall’s new ‘Street Style’ television advert for the car, and to attract users of 18 and over.
Users simply have to use an application to paint a scene featuring a Corsa, and upload it to the gallery on the Facebook page to be within the chance of winning a New Corsa Limited Edition.
Fans of the page are then asked to vote for their favourite piece of artwork. The 20 most voted for entries will be judged by Vauxhall and three independent judges from the world of Graffitti and Street Art.
Each week a selection of gallery images will be showcased on the site. The competition runs until May, 3, 2011. Fans have until May, 10, to cast their votes before the judges decide who wins the competition.
The lucky winner of the New Vauxhall Corsa (first place) will also have their work of art hand drawn on a billboard in their local area, plus they get a canvas print of their artwork. Five runners up will also receive canvas prints of their artwork.
Vauxhall UK’s marketing director Peter Hope, said: ‘New Corsa is the perfect car to use a social media activity like this with. Given the British public’s affection for Corsa, colours and art, it seemed logical for us to use Facebook as a platform to enhance our direct interaction with customers and Vauxhall fans.’
The Facebook page also hosts extra video content, including the television commercial, and a ‘making of’ documentary. Vauxhall has also offered a product hub where interested users can learn more about the New Corsa and directly book a test drive without having to leave the site.
