SUVs are already huge business for many brands but Volkswagen has said it expects this segment to occupy a 50 per cent share by 2025.
Volkswagen continues with the largest SUV offensive in the company’s history and within six years every second Volkswagen passenger cars sold throughout the world is expected to be an SUV.
Already, this applies to every fifth VW car sold. The brand expects especially strong growth in SUV sales in North and South America, as well as in China. By 2025, Volkswagen will be offering more than 30 SUV models throughout the world.
With the new Polo-sized T-Cross, the brand is rounding off its SUV product portfolio at the bottom in the smallest segment. This Thursday the T-Cross is to make its world debut and will be unveiled at the same time in Europe, China and South America.
‘SUVs are becoming increasingly popular with our customers throughout the world,’ says Jürgen Stackmann, member of the board of management for Sales of the Volkswagen Passenger Cars brand.
‘This is why we are consistently pursuing our current SUV offensive. It will be a key contribution to strengthening our core business so that we can invest the necessary billions of euros in mobility and autonomous driving. The T-Cross rounds off our SUV family in the rapidly growing small SUV market.’
With the Touareg in the premium SUV segment, the Tiguan2 and T-Roc in the compact classes and the new T-Cross in the small car segment, Volkswagen has a strong product portfolio that will continue to grow.
Further SUV models are due to follow. Volkswagen’s first full-electric SUV, the ID. CROZZ3, is to be launched in 2020. This vehicle segment is part of Volkswagen’s e-mobility offensive, which aims to bring 20 new full-electric models onto the market by 2025.