Mystery shoppers from What Car? went on a haggling spree to try to secure the best deals they could.
And the biggest new-car discount in Britain over Christmas was on a Volvo S80.
The saving of £7,312 was haggled, which represents a saving of nearly a quarter off the car’s list price.
Volvo also boasted the most heavily-discounted estate car – the Volvo V70 D3 SE – and large SUV, the XC90 2.4 D5. Volvo offered the highest average manufacturer discount of 15.4 per cent.
What Car?’s Target Price research revealed double-digit discounts are achievable on vehicles in every sector, from city cars to open-tops.
Analysis also shows how car-buyers flock online to search for a replacement car once Christmas is over, with traffic to Whatcar.com tripling from today until New Year’s Day.
What Car? editor Jim Holder said: ‘Securing a good deal on a new car is immensely satisfying and can save a fortune. While vehicle production in Europe remains high, demand in the UK, at least, is strong. We’ve been expecting discounts to diminish but the insight provided by our Target Price team shows there are still fantastic deals on offer if you are willing to haggle hard.’
According to What Car’s research, the biggest average discounts across a car maker’s range were available on Volvo (15.4 per cent), Renault (12.1 per cent) and Skoda (12 per cent).