7:30 am, September 17, 2015
BCA COMPANY AutosOnShow.TV has launched a new marketing solution for vehicle manufacturers and retailers.
AutoCOMMS is a centrally-managed marketing and communications platform that creates interactive marketing messages around video and image assets created through the AutoCAPTURE solution.
Developed for OEMs and vehicle retailers, AutoCOMMS creates time-sensitive interactive video content that informs and engages car buyers researching online.
Adam Price, the managing director of AutosOnShow.TV, said: ‘AutoCOMMS helps to direct customers to the right location by adding clickable links to on-screen adverts. Users can centrally control their content, communicate corporate messages and launch special offers as car buyers search for their next vehicle.
An example of the sort of overlays that can be generated
‘New research in the 2015 BCA Used Car Market Report underlines how buyers are researching online and then making one or two forecourt visits to seal the deal. AutoCOMMS dynamically leads potential customers on a journey to the dealership by delivering the right marketing message at the right time to convert browsers into buyers.
Users can centrally schedule marketing campaigns based on make, model, derivative or any other search criteria desired. The technology also automatically allows top-and-tail videos to be shown around different vehicle videos, and even lets messages such as special offers or regional promotions appear over the top of the current vehicle videos.
Price said: ‘AutoCOMMS delivers a new synchronised, multi-channel marketing platform for the automotive sector with unrivalled control and flexibility. The automated video marketing platform empowers many departments involved in the customer-buying journey.’
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