Back of the net! AFC Bournemouth players open £15m Jaguar Land Rover showroom

Time 9:44 am, March 19, 2019

PLAYERS and management from Premier League team AFC Bournemouth have officially opened Westover Group’s new £15 million Jaguar Land Rover showroom in Dorset.

Cherries team captain Simon Francis, David Brooks and Ryan Fraser together with manager Eddie Howe, assistant manager Jason Tindall and assistant first team coach and club ambassador Steve Fletcher visited the purpose-built showroom in Christchurch to cut the ribbon to mark the opening, have a tour and meet some of the 100-strong team.

The dual-branded dealership accommodates more than 100 approved used cars as well as a complete line-up of new vehicles in a light and spacious environment.

Other facilities include a complimentary barista bar, electric vehicle charging points, customer seating areas with free wifi, interactive colour and trim display, brand heritage and merchandise area, as well as dedicated areas for vehicle handovers plus improved easy-access parking.

Andy Grant, brand director for Westover Jaguar Land Rover, said: ‘We were delighted to welcome some of AFC Bournemouth’s players to the showroom and thank them for marking this significant opening with a ribbon cutting.

‘We’re proud to represent Jaguar Land Rover in Dorset, and when our customers enter our new facility, they can expect a luxurious experience which is second to none. We have made every effort to ensure the customer journey is as smooth as possible, with beautifully designed lighting and generous viewing areas.’

Rob Mitchell, commercial director at AFC Bournemouth, added: ‘Our players and management were extremely impressed with the state-of-the-art showroom. AFC Bournemouth have recently confirmed a two-year partnership with the group to become the club’s official motor partner, and we were delighted to celebrate this opening with the group.’

Paul Dillon, managing director of Westover Group, said: ‘The opening of the Jaguar Land Rover Dual Arch facility is a momentous one for the Westover Group, and as AFC Bournemouth’s official motor partner for the next two seasons, it is fantastic that some of the club’s players and management were able to join us and help celebrate the launch of our showroom.’

Established in 1923, the Westover Group operates from 28 locations across Dorset and Wiltshire and represents 15 vehicle manufacturers.

Pictured from left are Andy Grant of Westover Jaguar Land Rover, AFC Bournemouth’s Steve Fletcher, Jason Tindall and Eddie Howe, and Westover Jaguar Land Rover head of sales and finance Louis Elder

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