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Auto Trader sales director stands down after making a ‘huge impact’

Time 5 years ago

SHARON Randall is to step down as Auto Trader’s sales director in April – but will continue working with the business on a part-time basis.

Sales directors Le Etta Pearce and Darren Moon are to replace Randall and will join the company’s operational leadership team.

Randall has been with Auto Trader, the UK’s largest digital automotive marketplace, for more than 17 years and has held a number of senior leadership positions within the organisation.


As the group’s UK sales director, Randall was tasked with leading the commercial sales team, which is more than 300-strong, to help shape and drive the future of the automotive industry.

Her efforts have been directed towards strengthening customer relationships as well as developing and evolving the sales force capability.

She has decided to work part-time so she can spend more time with her young family. She will, however, remain an integral part of the senior leadership team.

Randall said: ‘It’s been a wonderful 17 years at Auto Trader and it has been a privilege to work in the UK automotive industry during a time of such significant change. Being part of Auto Trader throughout the transition from a print to an entirely digital business was a fantastic experience.’

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Auto Trader’s CEO, Trevor Mather, said: ‘It is impossible to describe in a few words the huge impact Sharon has had on Auto Trader during her time here. She has created an excellent foundation that I’m confident Le Etta and Darren can build on even further.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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