Selling new cars from a new brand was just one of the topics discussed on Car Dealer Live on July 29 when we were joined by DS Automobiles UK managing director Alain Descat.
Descat took the helm of the burgeoning French premium brand in the UK in 2018, and has been a PSA Group man since 2001. Before arriving in the UK to lead DS, he was DS brand development director for Belgium, the Netherlands and Luxembourg.
DS Automobiles – positioned as the premium division in PSA’s portfolio of brands – split from sister firm Citroen in 2014 and has had a steady launch in the UK since.
Host James Batchelor chatted with him about the brand’s rise and future plans, with other topics including:
- Virtual showrooms
- Online sales
- The switch from being part of Citroen showrooms to full-on DS salons
- New store openings
- Subscription services
You can watch the full interview above or on the Car Dealer YouTube page here.
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