Carcraft brand is resurrected online

Time 2:31 pm, December 14, 2015

CAR supermarket brand Carcraft is back – in an online form.

It has been resurrected at thanks to entrepreneurs Reg and Louis Rix – the owner-manager team behind online finance business Carfinance247.

The brothers have put the Carcraft brand online after buying the web domain and intellectual property of earlier this year.

They say the site differs from other car classified sites as it’s designed to let people buy a car and source finance at the same time, with a streamlined process and clear communication on expected payments. Buyers can search within their monthly budget as well as by make, model and location.

The Carcraft brand came to life more than 60 years ago and grew to become a multi-million-pound business but ceased trading and went into administration last April.

Reg Rix, managing director of the all-new Carcraft brand, said: ‘The plan is to reinvigorate consumer confidence in the Carcraft name by delivering a reliable and trustworthy one-stop shop for finding and funding a used car online.

‘Having worked in the motor industry all my life, the Carcraft brand means a lot to me. It was a huge deal during my early years in the trade and I was sad to see it go. I believe we can breathe new life into it, reviving it for the digital age and ultimately turning it back into a name that customers will trust and think about with affection.’

Already experienced in running a successful online classified car business, selling their Netcars business to the RAC in 2014, the brothers will operate the new Carcraft site in partnership with their multiple-award-winning Carfinance247.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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