Cash boost from Ford dealership gave student musical The Edge

Time 10:34 am, July 13, 2016

STUDENTS who staged a musical version of the film Made in Dagenham were given £2,000 by Taunton Ford.

The money was used for set hire during the production at Tacchi-Morris Arts Centre by students aged 16 to 19 from Heathfield Community School, Taunton.

‘People might think it odd that a Ford dealer should be sponsoring a production about an industrial dispute at the company’s Dagenham plant,’ said Tim Dunning, sales manager at Taunton Ford.

‘But the dispute was about equality for women and took place almost half a century ago. Foray Motor Group, our parent company, has a very enlightened attitude to equality, with women in senior roles right up to, and including, boardroom level.

‘We also recognise that many women both buy their own cars and are major influences on the choice of family cars – so the production allowed us to share the news that we are a dealership thriving on equality.’

Cars from Taunton Ford were displayed front of house on each night of the production earlier this month.

One of the cars being showcased was the new Edge SUV which was introduced to an even wider audience at Taunton Ford on July 10 as the dealership invited customers to a special open day.

In our picture, members of the cast from the production of Made in Dagenham are seen with the latest Ford Edge during a photocall at Taunton Ford.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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