Dealer celebrates new MG partnership with a week-long special event

Time 10:07 am, June 16, 2017

SOUTH Shields dealer, Vic Young MG, recently ran a week-long celebration to promote its new partnership with MG Motor UK.

Each day, customers had the opportunity to test drive an MG along with the chance to participate in one of the day’s themed activities.

Monday, Tuesday and Wednesday saw customers enjoy breakfast in the showroom. Thursday was a pampering extravaganza, with South Tyneside College beauty students providing manicures and pedicures.

On Friday, high tea was served, bringing additional refinement and Saturday was a fun day for families, including a bouncy castle and face painting.

To coincide with the occasion, anyone who test drives an MG at Vic Young MG will be entered into a competition to win a weekend break for two in the Lake District. The winner will be drawn on June 23, so there’s still time for those interested in a test drive to enter.

Vic Young, managing director at the dealership, said: ‘It was great to see so many people come along to the celebration last week.

‘We’re excited to offer the full MG range to our customers, including the MG3 and the family-friendly MG GS. We’ll also have the brand-new MG XS Compact SUV, which joins the model line-up in autumn 2017.’

Matthew Cheyne, head of sales and marketing at MG Motor UK, added: ‘Vic Young MG is a family-run business with more than 40 years’ experience, renowned for offering exceptional customer service.

‘The dealership has values that are a perfect match with those of MG and we’re delighted to add another dealership to our network that shares our commitment to going the extra mile for customers.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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