DEALERS are failing to respond to 22 per cent of inquiries customers make via telephone, according to Motors.co.uk.
The car sales platform said that more than a fifth of telephone inquiries made by customers to its dealers went unanswered in March 2018.
To help counteract this problem, the company has launched an update for The Eye with a new top-level dashboard and a redesigned user interface.
The Eye stores and displays consumer response listings, such as telephone calls, emails and vehicle views, on Motors.co.uk. A six-month overview has improved the user experience.
Dealers can now customise their searches to review response over a specified period and access individual responses, as well as analyse stock performance, without having to leave the platform.
In addition, the new invoice module allows dealers to create and store professional invoices in a new module in The Eye, with their statements corresponding to the consumer response generated by the Motors.co.uk network.
Libo Bian, product development manager at Motors.co.uk, commented: ‘The new updates to The Eye have been made with dealers’ needs at the heart of how we improve our services.
‘The Eye is still a mobile-friendly, cloud-based solution that allows dealers to check their response wherever they are and we have taken great strides in this recent development to make the experience even more rewarding.
‘Our dealers have access to a clear overview of their lead assists so they can analyse their cars’ response with just a few clicks.’
Phill Jones, managing director of Motors.co.uk, added: ‘Our customers are extremely busy and have many responsibilities to manage while running their dealerships, so it is understandable that some consumer enquiries aren’t responded to immediately.
‘With The Eye, we help dealers pursue any leads generated through their listings on the Motors.co.uk Network – even the ones they miss during a hectic day on the forecourt.
‘We are committed to offering our customers a transparent service that gives them the opportunity to understand the response we generate for their vehicles.’
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