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Midweek calls are car dealers’ most missed, says Moneypenny

Time 5 years ago

CAR dealerships are missing the most calls midweek, with their lines the busiest at 3pm on a Tuesday, according to telephone answering specialist, Moneypenny.

In its most recent analysis of more than 10 million calls to over 1,000 automotive companies, Moneypenny discovered that departments including sales, parts, bodyshop and services received the highest volumes of telephone traffic on Monday, Tuesday and Wednesday at 3pm and 11am – suggesting that dealerships are the most under-resourced at these times.

Ben Stevens, Automotive Business Development manager at Moneypenny, said: ‘The high volume of calls are occurring at times when dealerships might expect the shop floor to be at its quietest, when in fact they are still receiving a lot of interest from customers over the telephone. What we can draw from this is that people are inquiring into vehicles they may be thinking of buying, or booking their services and MOTs in, around their working day.


‘This is really important for car retailers to understand – that a lot of their calls are occurring when they might think they have the staff resources to cover them – when in fact, they haven’t. Not only could this result in lost business from new sales and parts, but also reduces the level of service they give to existing customers.’

He added: ‘It might seem trivial on the surface, but over time these missed calls can add up to a lot of lost revenue across a dealership’s departments, as well as adding to a reputation of giving poor service when a call goes unanswered. By better understanding a customer’s needs and behavior, retailers can start to take steps to providing the great customer service many are striving to achieve.’

Moneypenny receptionists answer in excess of 10 million telephone calls a year on behalf of 8,500 businesses of all shapes and sizes across the UK.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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