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Dick Lovett Group opens its first Jaguar Land Rover showroom near Bath

Time 4 years ago

DICK Lovett Group has opened its first Jaguar Land Rover (JLR) showroom near Bath.

The state-of-the-art dealership, named Jaguar Land Rover Bath, has been built on a 5017m² site in Melksham, Wiltshire. The showroom has a modern design, which includes a barista bar and a children’s play area.

The design of the dealership follows JLR’s arch concept. It’s finished in Sunshine Grey and Champagne Silver, and features an array of luxurious furnishings.

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The coffee bar is located by a lounge-style waiting area with free Wi-Fi, as well as a colour and trim area where customers can research options before purchasing a car.

The showroom will be used to sell all of JLR’s latest models, such as the Jaguar E-Pace and the Range Rover Velar, as well as a selection of approved used vehicles, with an offering of a two-year unlimited mileage warranty, two years’ breakdown cover and a 165-point mechanical check. All of this is conducted at the dealership’s 21-ramp workshop, which provides hassle-free servicing and repair facilities.

Richard Davies, head of business at Dick Lovett Jaguar Land Rover Bath, said: ‘Dick Lovett Group has always admired the Jaguar Land Rover brand.

‘We’re a very successful family-owned and family-run business with great heritage, so to open our first Jaguar Land Rover site, full of some of the finest British cars, is a real highlight.


‘We’re looking forward to welcoming new and existing customers through the door over the coming weeks and months to show them the befitting experience we’ve created.’

Jeremy Hicks, UK managing director of Jaguar Land Rover, said: ‘On behalf of the whole Jaguar Land Rover team, I’d like extend a very warm welcome to Dick Lovett Group.

‘Their new site in Melksham is absolutely state-of-the-art, providing residents of the Bath area the kind of sales and aftercare experience we want for all of our customers.’

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