Douglas Stafford’s scheme

Time 4:47 am, February 7, 2011

showroom-dealer-man-customer-copyA NEW scheme to help car dealerships increase their sales has been launched by Douglas Stafford.

The ground-breaking Showroom Appointments Initiative enables dealerships to reconnect with customers and potential purchasers.

The performance improvement company’s own team of automotive customer service advisors will contact customers on a dealership’s behalf and bring them back into the showroom creating extra sales opportunities.

‘Our sales advisors can become an extension of a dealership’s sales team and create additional showroom appointments each month. Our team will communicate with both past customers and potential purchasers who are not yet quite ready to buy,’ says Nigel Cook, Douglas Stafford’s chief executive (pictured below).

‘It is all managed through our sophisticated client relationship management system. Our contact centre team will increase sales possibilities by making confirmed appointments to visit showrooms, increasing appointments and providing demonstration opportunities resulting in additional sales.

Dealerships have huge untapped potential in the volume of data that represents past customers. By tapping into this resource and communicating with them on a regular basis, not only can additional sales be generated, but levels of customer service will be significantly improved.

nigel-cookAs well as these generated appointments, the customer service advisors will provide feedback containing valuable information regarding service issues and suggestions on possible areas of improvement.

As the majority of the charges for the initiative are performance related, it provides dealerships with a much needed, cost effective, extra resource to increase sales, says the firm.

‘By following up on future action dates agreed with customers who are not yet ready to commit, our team will revisit opportunities at the appropriate time, enabling customers to be reconnected with a company at the right time,’ Cook added.

‘This helps to maximise future business potential and will bring additional customers through showroom doors.’

For more information go to: or email: [email protected]

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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