Flagship Bentley showroom opens in Dubai

Time 9:00 am, August 18, 2016

BENTLEY Motors opened its largest showroom in the world yesterday, spanning an incredible 75,000 sq ft.

Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the United Arab Emirates.

The flagship retail space features what Bentley is calling an advanced luminary façade – comprising of 160,000 LED lights that are able to stream videos and graphics.

plus six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with number plate recognition.

The high quality materials carefully selected for use in Bentley models have been integrated into every feature in the showroom.

A first for Bentley is the sixth floor decorative roof garden, while there is also a VIP Majlis suite, with a blend of luxurious materials alongside traditional Arabic patterns.

Incredibly, the Bentley Emirates showroom also features the world’s first aqua graphic water curtain, with number plate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular Bentley customers to the showroom.

Speaking following the official opening regional director for Middle East and Asia Pacific at Bentley Motors Stephen Reynolds said: ‘Bentley Emirates gives our customers in the UEA a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience.

‘With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.’

Click play on the video below to see the LED walls in action.

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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