11:13 am, July 25, 2024
GardX Group has acquired its long-standing distribution partner for the Middle East & North Africa (MENA) region in a major deal for the company.
GardX International General Trading (GIGT), based in Dubai have been the exclusive distributor of the GardX range across MENA for two decades.
During this time the company have supplied leading regional automotive companies such as Al-Futtaim, Abdul Latif Jameel, Al Sayer, Ali & Sons, Gargash, Al Mana, Al Jaidah, Al Jomaih, Almajdouie and Naghi Group to name a few.
Stuart Tyre, Chief Operating Officer – GardX group: ‘The acquisition is part of a broader international growth plan.
‘We see huge potential in the MENA region and it is a core focus area for our future growth. In directly owning our distributor in MENA it will allow us to provide a more commercially compelling proposition to dealers and OEMs in the region.
‘Furthermore, we see this as a perfect strategic hub for our wider Asia-Pacific operations.’
Richard Gascoine – former GIGT Managing Director – will continue to support the business and all other staff will now report under the GardX Group umbrella with Stuart Tyre overseeing the local office based in Dubai.
For existing clients in the region it is very much business as usual with the existing client development team remaining.
‘This investment is testimony to our ongoing commitment to the region where we plan to extend our in-market presence and resources. We look forward to working with new and existing clients across all MENA markets to unlock mutual growth opportunities,’ continued Tyre.
This news comes alongside the announcement that GardX have future plans to extend its new UK product range across the MENA region, which introduced new game-changing products and formulations to the sector.
This includes a new graphene product, an advanced ceramic offering, an innovative matte paint proposition and a new 3-layer elite vehicle protection product.
