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Hair-raising stuff! Vertu Motors hits £20,000 NHS fundraising target thanks to staff

Time 7:34 am, May 31, 2020

They’re the top of the crops! Vertu Motors workers have reached their fundraising target of £20,000 by giving the cost of their haircuts to NHS charities.

Vertu match-funded the £10,000 they raised to support the work of NHS Charities Together.

The #HaircutsforHeroes campaign saw colleagues across the country donate the money they’d normally have paid for a cut and blow-dry, shampoo and set, colour or even a beard trim.


Among those taking part was Vertu Motors chief operations officer David Crane, who let daughter Neve loose on his locks.

David Crane and daughter Neve

Robert Forrester, chief executive of Vertu Motors, said: ‘I have been very impressed with the hairdressing efforts of some colleagues, while perhaps others are better off waiting for the professionals to reopen!

‘What is not in doubt is that generous colleagues and their families and friends have embraced the campaign, had a lot of fun and supported a very worthwhile cause.


‘We agreed that the business would make its contribution to the fundraising through match-funding, and I am delighted that the target of £20,000 has been reached.’

More: Vertu staff are challenged to have Haircuts for Heroes in aid of frontline NHS staff and volunteers 

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.



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