Honda UK MD on new Civic: ‘Our challenge will be supply’

Time 5 years ago

NEW Civic is on its way and dealers can expect the popular Honda to sell out quick, according to Honda UK MD Philip Crossman.

He explained: ‘Our challenge will be supply.

‘As soon as it arrives in March, I’d expect it to be sold out for the back end of next year. I think we can expect for our Honda dealers, their profitability will continue as it is.’


Car Dealer spoke with the Honda boss at the Paris Motor Show, when he said it was a problem across the board that demand was exceeding supply. You can watch the interview in full in the video below.

He added: ‘At the moment, the big challenge for our dealers is we have a lot of orders and not enough supply. So our dealer profitability is very good, we’re getting great showroom traffic and they’re demanding more cars from us. We believe we’re going to be on for a very good year of profitability for dealers.

‘Jazz is sold out, for CR-V there’s an order bank and HR-V is the same. Our business in 18 months has transformed. We’re carrying orders into next month and the month after.’

Car Dealer also spoke with SsangYong UK MD Paul Williams, who said the upcoming Rexton will be the next big car for dealers.


He admitted that the Liv2 concept, on the brand’s stand at the show, was extremely close to the final car we’ll see next year.

‘It’s a very thinly disguised concept if I’m honest. I’ve seen the finished article and I can say, hand on heart, it is very close to what you’ll see at Geneva next year when we’ll launch the production ready version,’ said Williams.

‘Production will start in June of next year so we’ll be delivering them the first cars this time next year.’

Click play below to watch our round up of the Paris Motor Show in full, including Honda, SsangYong, CAP HPI and our top ten show cars.

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Rebecca Chaplin

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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