9:36 am, October 25, 2016
A NEW post has been created by iVendi to stress the ‘central importance’ of on-screen design in maximising the impact of online motor finance.
Steve Lewis, who has been with iVendi since 2014, has moved into the newly-created role with the brief of helping dealers, media companies, motor finance providers, car portals and others get the most out of their online offering.
He said: ‘Full, end-to-end online motor finance is a relatively recent innovation, so we are still learning all the time about what works well in different circumstances.
‘However, one central fact is now well-proven – the difference in the number of calls to action created on a page can be improved threefold by more appropriate design.
‘Some of this is simple – placing the offer ‘‘above the fold’’ is crucial – but there is a range of other effective strategies that can be used.
‘What has become clear to us is that on-screen design is of central importance when it comes to ensuring that you are making the most of online motor finance.’
Lewis said that the subject was complicated by the emergence of mobile devices as the prime method of access for online motor finance.
‘In late 2016, if your offering doesn’t work well on a smartphone and a tablet, you are severely restricting your chances of success. At iVendi, we now have a mobile-first development policy that places mobile at the heart of everything we do.’
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