KIA Motors Europe has recorded its best ever quarterly and half-year sales in the company’s history, as the brand’s year-on-year growth accelerated to 7.6 per cent, according to the latest data from European Automobile Manufacturers’ Association.
During the first half of 2015, Kia posted sales of 200,038, representing the best-ever six month period recorded by the Korean brand in Europe. Compared to the first half of 2014, this represents growth of 7.6 per cent.
At the same time, the second quarter of 2015 was the brand’s best-ever quarterly sales total, with 103,946 units registered – the first time Kia has broken through the 100,000 barrier in any one quarter.
Michael Cole, chief operating officer for Kia Motors Europe, commented: ‘2015 to date has been a great period for Kia in Europe, with sales records tumbling and new highs reached.
‘We’re delighted that Kia continues to grow, consistently and sustainably, and that an increasing number of motorists are drawn to our range of high-quality, high-value cars.’
Cole added: ‘Kia is focused on developing an unrivalled level of quality in its products, and an industry-leading level of service at every customer touchpoint. We want customers to enjoy buying and owning their Kia cars, and our record sales demonstrate that our approach is working.’
The biggest market in Europe remains to be the UK where national sales hit an all-time high of 40,849 in the first half of 2015, resulting in a 20 per cent overall profit contribution to Europe’s total sales.
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