Lance Bradley to step down as Mitsubishi’s UK MD

Time 4 years ago

LANCE Bradley is to step down from the role of managing director of Mitsubishi Motors in the UK at the end of March next year.

Bradley made the announcement to colleagues and staff during a staff meeting this morning.

He has spent 17 years at Mitsubishi Motors in the UK, initially as sales & marketing director and as MD for the past nine years.

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Under Bradley’s stewardship, Mitsubishi Motors has pioneered electric and plug-in hybrid sales in the UK while at the same time posting record profits.

Over the next six months he will continue to oversee the company’s transition to working within the new Renault-Nissan-Mitsubishi Alliance, as well as the launch of several significant new initiatives, partnership announcements and the rollout of new vehicles.

He said: ‘I have decided that the time is right for me to seek a new challenge. I have happily agreed to help find my successor and to stay around for a further 12 months as vice-chairman after the appointment of the new MD to ensure a smooth handover.

‘I want to thank everyone in Mitsubishi Motors for their support in my time here. It has been an amazing time – one I will never forget – and I wish my successor, the company and everyone who works here continued success in the years to come.’

Recruitment for Bradley’s replacement will begin immediately with a view to appointing a new managing director in early 2018.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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