Mercedes-Benz opens a new pop-up shop in Birmingham

Time 9:31 am, September 27, 2017

MERCEDES-Benz has opened its newest pop-up shop in Selfridges at The Bullring in Birmingham.

It features some of the most popular Mercedes-Benz models, allowing customers to experience the cars up close, while also finding out more about the rest of the award-winning range.

A Mercedes-AMG A 45 is currently on display with a Galactic Beam G 63 arriving on October 2.

As part of the Live and Loud celebration to celebrate 50 years of AMG, customers will have the opportunity to hear the roar of the engines from an exclusive custom-made AMG sound experience.

Customers can explore the brand via interactive screens and purchase limited-edition Mercedes-AMG Petronas Motorsport Formula One caps.

The Selfridges pop-up store is a joint project between Mercedes-Benz Cars UK and Mercedes-Benz of Birmingham Central.

It is open on Monday to Wednesday from 10am to 8pm, Thursday and Friday from 10am to 9pm, on Saturdays 9am to 9pm, and Sundays 11am to 5:30pm.

Customers can also arrange test drives during these hours. The store will operate until October 15.

More than 500,000 customers visited Mercedes-Benz pop-up shops in 2016.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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