Former Autotrademail staff launching new trade-to-trade service

Time 9:04 am, April 22, 2015

Jason Van Wyk, Fred Freemantle and Rachael Morrison of motortrademeFORMER Autotrademail staff are to open a new trade-to-trade service that, they say, aims to resolve the problems dealers experience with existing platforms.

The company’s leadership team of Jason Van Wyk and Rachael Morrison – who are both former Autotrademail staff – and Fred Freemantle are setting up Motortrademe, and collectively have more than 35 years of vehicle remarketing and new technology experience.

Van Wyk says: ‘Motortrademe aims to wipe the slate clean by avoiding the pitfalls presented by other platforms and providing a fresh approach based on feedback from the dealer community and our own personal experiences.

‘We intend to cut the inherent risk involved in working with today’s trade platforms by ensuring our community comprises professional, long-standing members of the trade. We also offer a very robust rating system that dealers can trust to help evaluate members and a solid resolutions process in the unlikely event that members require support.’

Freemantle, Motortrademe’s business development director, said: ‘We have spent the pas 12 months in consultation with dealers across the UK in to develop a trade platform that breaks the mould of the old classified ads sites and offers customers a safe, convenient, yet far more advanced online trading platform which is unique to the market.

‘Motortrademe will fundamentally help to significantly reduce the amount of time dealers spend trading vehicles, as well as offer many new and convenient features.’

The company says feedback from dealers to platform suppliers over the years has ‘largely been ignored’ which has led primarily to roadmaps and development being focused on the need-to-grow revenue for the portals, rather than improve the trading experience for existing users.

Van Wyk says: ‘These classified ads sites have lost touch with their community of members over time and have a long history of not developing features that align with their customers’ needs.

‘It’s something we feel quite strongly about and we aim to give our members a voice so they can request enhancements that are important to their business and know they will be heard.’

Motortrademe will be opening for business ‘soon’. They are urging interested dealers to register at to sign up for a free trial account at launch.


MORE: Baggott: A matter of life and death? Often it’s just a question of luck…

MORE: Empower yourself with the use of data: Invaluable advice from iVendi at Silverstone on June 9

MORE: One-third of email leads are not answered by dealers

MORE: Blog: Are you prepared for the driving licence changes on June 8?

On – Chevrolet FNR Concept Is More Tron Than Tron Itself

Colin Channon's avatar

Colin is a former editor of Car Dealer. He left the magazine in August 2015.

More stories...

Server 51