10:06 am, June 25, 2015
Auto Trader today announced a new partnership with Trusted Dealers, the brand operating under the umbrella of the National Franchised Dealers Association (NFDA).
The move, says Auto Trader, will help retailers ‘improve trust among buyers, to channel more business to the best companies and to enhance the overall reputation of the retail motor industry’.
Key to the partnership will be the development of a new website for the Trusted Dealers brand and cross-placement of stock on the Auto Trader and Trusted Dealer websites.
Jason Biffin, Auto Trader’s consumer marketplace director, said: ‘We know consumers demand transparency online, whatever they buy, and they look to purchase from trusted companies. Partnering with a brand like Trusted Dealers is a perfect fit for Auto Trader because we know our reputation among car buyers is already strong.
‘In areas like valuation accuracy, for example, we are the most trusted source of information for consumers, so it makes sense to partner with a trusted dealer network.
‘Trusted Dealers is important because it embraces those in the franchise network and offers consumers immediate peace of mind. The partnership will allow Trusted Dealers to be promoted on the Auto Trader marketplace, bringing a wider consumer audience to the brand, as well as helping those with less confidence choose a dealer in which they know they can trust.’
Sue Robinson, director of NFDA, said: ‘We are very excited at the potential of Auto Trader promoting trusted, franchised dealers to the widest consumer marketplace.’
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