12:47 pm, March 26, 2018
A CAR dealer in Oxfordshire has sold a rare classic Porsche to a customer in Singapore by using just one video to demonstrate the car.
When prestige car dealership Maundrell in Letcombe Regis near Wantage advertised a 1992 Porsche 911 RS, a Singaporean gentleman made an inquiry about it.
In order to try and save the customer a journey of more than 6,000 miles to see the car, Maundrell co-founder Steve Rogers sent him a personalised video presentation, showing off the details of the vehicle.
When he received the video, the customer decided it was so detailed that he made the decision to purchase the car without seeing it in the metal. The sale serves as an example of just how important video has become to dealerships of all shapes and sizes.
Steve Rogers, co-founder of Maundrell, commented: ‘Technology is constantly evolving to empower buyers from all walks of life and what we’ve seen from this latest prestige customer is how important this is becoming to the car buying process.
‘Despite living on another continent and a 12-hour flight away, a customer has still managed to make an informed buying decision through the application of next-gen video to the purchasing journey. This can only be good news for discerning car buyers who are pushed for time.’
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