Rolls-Royce Black Badge series on its way to H.R. Owen

Time 10:52 am, April 4, 2016

THE all-new Rolls-Royce Black Badge series arrives at H.R. Owen’s London showroom in July.

The Black Badge range is designed to appeal to self-made and highly driven customers and is a permanent bespoke addition to Rolls-Royce’s range of cars.

Black Badge is heralded as a darker, more assertive and a more focused take on the Rolls-Royce brand.

The iconic ‘Flying Lady’ embodies this – her timeless design remains unchanged, but she has mutated into a high-gloss black vamp for the new models.

While the Black Badge can be specified in any colour a customer desires, should they opt for black, Rolls-Royce says it will be the deepest, darkest and most intense black ever seen on a car surface.

The London dealership is the largest in Europe, and the showroom, on Berkeley Square in Mayfair, will be the first dealer in the UK to host the new range.

Claus Andersen, brand director of Rolls-Royce Motor Cars London, said: ‘London is a young, modern and at times edgy city, which makes it the perfect place to come and see the new Rolls-Royce Black Badge series.

‘The team at Rolls-Royce Motor Cars London are perfectly placed to talk the public through everything that is new on the Black Badge range, and to discuss any more bespoke requirements that customers might be looking for.’

The Ghost Black Badge is powered by an uprated version of the 6.6-litre V12, with its power raised from 563hp to 603hp and torque up from 780Nm (575lb ft) to 840Nm (620lb ft).

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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