Mazda UK opens new in-house customer relations centre

Time 6 years ago

MAZDA UK has officially opened its new Customer Relations Centre.

Housed within the company’s headquarters building in Kent, the 20-strong team of customer executives will handle all types of contact with Mazda owners and potential purchasers.

Officially opened by Jorgen Olesen, the outgoing vice-president of customer service and logistics at Mazda Motor Europe, the centre is built around a culture of delivering customer excellence whatever the situation.

It can handle all types of contact – from new car enquiries to technology questions, or even helping to find a Mazda3 model for a wedding cake decoration!

Andrew Beale, Mazda UK head of customer relations, said: ‘Our aim is to deliver a personal service that ensures everyone who deals with Mazda feels connected and is positively surprised throughout.

‘We recognise the importance of engaging with our customers and keeping it simple for them. We have therefore moved away from the traditional outsourced customer contact centre approach and made a significant investment in creating our own team of passionate Mazda employees.’

With around 5,600 inbound contacts to the business each month, the Mazda CRC team will answer customer queries, whether that’s by phone, email, web chat or social media. Within the CRC team, specialists in warranty, service, Motability, fleet and product will ensure a simple and personal service.

Mazda Motors UK aftersales director, David Wilson-Green,commented: ‘We’ve got a fantastic product range and now we are investing in people to make sure our customer interaction matches our spirited, stylish and great-to-drive cars.

‘Having the right people allows us to continue our push for industry leading customer satisfaction and increased brand loyalty.’

MORE: New director of Lexus division appointed

MORE: Hexagon moves into flagship showroom in Finchley

MORE: Stoneacre opens new Aston Martin showroom in Newcastle

On Want To See A Phone-Controlled Car? Of Course You Do

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

More stories...

Server 190