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Ron Brooks Motor Group announces improved pre-tax profit as firm celebrates 60th anniversary

  • Ron Brooks Motor Group announces improved pre-tax profit of £1.25m
  • Figure is a rise of close to 70 per cent for the dealer group, which turns 60 this year
  • Sales, service hours and turnover all improve for dealer group

Time 8:47 am, January 17, 2022

Ron Brooks Motor Group has announced improved profits for last year as the firm celebrates its 60th anniversary.

The east midlands dealer group posted a pre-tax profit of £1.25m in the year ending June 30, 2021, an improvement of just under 70 per cent when compared to the £740,000 it made in 2020.

Turnover also improved from £29.7m to £34.2m as sales soared by 20 per cent compared to the previous 12 month period.


Other improvements included service hours improving by 10.7 per cent against 2020’s results.

Accounts published via Companies House showed that the firm ended the year with almost £5m in cash reserves.

The period covered by the accounts included the national lockdown at the start of last year, with the group claiming £125,496 in furlough cash and £48,000 from the local restrictions support grant.

The funds helped Ron Brooks to survive the worst of the pandemic without making a single redundancy.


Bosses say the company is now well placed going into 2022, in which it celebrates its 60th year of trading.

It currently operates one Suzuki dealership and two Toyota sites in Mansfield and Ikestone, both in the east midlands.

The company has represented Toyota for 50 years, which is believed to be the longest of any dealer group in the UK.

In a statement written alongside the accounts, director Kevin Slack said: ‘As a motor retailer the group continues to operate within its core geographical area of the, East Midlands providing new Toyota and Suzuki cars, light commercial vehicles, and all makes of quality used cars together with associated services for the motor car.

‘During the year, the group sold 2,202 new and used cars, an increase of 19.5 per cent from the 1,843 in 2020. Service hours also increased by 10.7 per cent to 27,158 from 24,538 in 2020.

‘Our consolidated financial results reflect this strong performance. Unlike the first lockdown, our workshops have safely remained open but our sales business was impacted by being closed to the public during the second and third national lockdowns.

‘During the second lockdown period, we accelerated our online presence allowing us to trade both online and with limited ability to do so from our physical sites.

‘During the year the group also made use of the government’s job retention scheme to avoid redundancies and retain staff in addition to the rates relief that was available during the lockdown.

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‘They supported the group during this difficult time and enabled us to reopen quickly once the lockdown periods had ended and bring our staff back to work as demand increased.

‘We firmly believe our consistent performance is representative of the reputation and established customer focused culture of the business.

‘Despite the force closure, turnover has increased, the gross profit has increased, but the percentage has slightly reduced in 2021 to 13.6per cent (from 14.1 per cent).

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

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