Swansway Group launches trainee sales executive academy

Time 9:48 am, July 16, 2019

SWANSWAY Motor Group has launched an in-house trainee sales executive academy programme.

The first six recruits are now in-situ at the group’s Blackburn and Preston Audi centres.

Scott Walker, Swansway Group sales training manager, said: ‘There were over 500 applications for the six roles and we whittled those down to 24 who came for an assessment day at the beginning of June.

Pictured from left to right are the Preston trainees: Jamie Bennett, Juliana Podolianko and Charlotte Boycott

‘We were looking to recruit for the right attitude and had no preconceived ideas about previous sales or motor trade experience.

‘All our trainees come from different backgrounds, with experience of different types of roles, but what they do have in common is they’re full of enthusiasm and up for some hard work.’

One of the new recruits, Ellis Bunney, was a trainee solicitor before joining the programme. He said: ‘Our first week has been an outstanding experience. From picking up our company Audi A1s and iPads to Swansway winning a national dealer group award, everything has been extremely motivating.’

Another trainee, Harriet Evans, studied astrophysics at university. She said: ‘Just meeting the team behind the scenes and learning about how the sales process works has been eye-opening.

‘I feel this is an amazing opportunity to be taught by the best in the business and I feel very lucky to work for a first-class, luxury brand.’

During the six-month programme, the trainees will receive both in-house and brand training. They will learn about the sales process, the role of the sales exec, become FCA-accredited and complete the Audi UK course to become brand-accredited sales execs.

Pictured in our main image are, from left, the Blackburn trainees Elliot Danson, Harriet Evans and Ellis Bunney.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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