Triumphant Mini retailers enjoy major success at awards ceremony

Time 9:02 am, February 1, 2018

MINI recognised talent and innovation across its 139-strong UK retail network at the company’s 2018 awards ceremony.

Held at Mini Plant Oxford, the Mini Retailer Awards celebrated the achievements of the thousands of people engaged in providing an industry-leading experience for Mini customers across the UK.

Grassicks Mini Perth was presented with the ‘Retailer of The Year’ award after leading consistently across 13 criteria, including new car sales, used car sales, profitability, customer satisfaction and more.

Other categories and their winners included Sytner Tamworth for aftersales performance, Cotswold Cheltenham for used car sales and Lloyd Blackpool for providing outstanding customer service.

Speaking at the awards, David George, director, Mini UK, said: ‘The Mini retail network represents the primary interface with our customers across the UK and plays an essential role in the wider success of the brand.

‘It’s terrific to recognise and reward our retail partners who in 2017 continued to drive innovation across all business areas and in doing so delivered exceptionally high levels of customer satisfaction.’

Magnus Wang, franchise director, Grassicks Mini, added: ‘We are delighted to have won Mini Retailer of the Year.

‘For Eastern Western Motor Group to win this in its first year of ownership is especially pleasing. It is fitting recognition of all the hard work and focus by the Grassicks Mini team in 2017.’

Mini UK’s overall market share grew from 2.56 per cent in 2016 to 2.68 per cent in 2017.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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