VOLVO has revealed that sales in 2014 are currently 20 per cent ahead of last year – double the increase the UK car market has seen as a whole.
Last year the Swedish firm recorded more than 32,000 registrations in the UK, but to-date the company has already sold 23,554 cars – up 20 per cent on this time in 2013. That’s amidst a new car market that is up ‘only’ 10 per cent.
The company has accredited this rise to the V40 hatchback which has been responsible for 44 per cent of its sales in 2014.
So far this year Volvo has sold 10,405 units of its C-segment motor in the UK – up 40 per cent compared to 2013.
Iain Howat, head of product at Volvo Car UK, said: ‘The V40 is the first five-door hatchback that we’ve produced for many years and it is absolutely the car for the UK market.
‘The UK is all about hatchbacks, the largest sector being the B-segment and the second biggest is the five-door C-segment, so V40 is absolutely right. I think that the fact we’ve sold more than 10,000 units this year reflects it’s suitability for the UK market and the attractiveness of that product for the consumer at large.’
Volvo has already stunned with its selling power this year. Earlier this month, Car Dealer revealed that all 1,927 First Edition Volvo XC90s were sold in 24 hours with a price tag of £68,000 – around 50 of those are coming to these shores.