Advice Supplier Tips

What are suppliers doing to help car dealers during second lockdown?

Time 12 months ago

England is now officially in its second lockdown – and just like last time, suppliers are rallying round to help dealers who have been forced to shut their showroom doors until December 2 because of the pandemic.

Auto Trader

Quick off the blocks was Auto Trader, which said first thing on the day the second lockdown started that it’d be making its advertising packages free for car dealer customers during December.

It also said it would extend the payment terms for November bills by a month. See the full story here.


Customer-facing e-commerce systems provider SilverBullet says that for the rest of 2020, dealers won’t have to pay any set-up or monthly platform fees.

In addition, no long-term commitment is needed, and dealers will only have to pay for finance proposals and reservations that are generated – with a further pledge by SilverBullet that customers will be offered a rapid go-live.

CarGurus & PistonHeads

Marketplace subscription fees will be waived in December for UK dealers who are on the CarGurus and PistonHeads platforms.

Online automotive marketplace CarGurus said that dealers currently on either of its UK platforms would also be able to benefit from free trials of its new Area Boost product next month. See the full story here.

eBay Motors Group

Advertising on all eBay Motors Group platforms is to be free for UK dealers in December.

Dealers won’t be charged for any reasonable over-posting on their accounts during the month either. See the full story here.

We’ll be updating this post as and when we’re made aware of more help, so keep checking back. If you have an offer to include, contact Car Dealer via [email protected].

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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