3:41 pm, September 3, 2016
SAVILLES Garage has opened a cutting-edge Renault and Dacia dealership in Kidderminster to replace its previous franchise of 16 years with the Groupe Renault.
The rapid growth of Renault, coupled with the value and potential of Dacia, were instrumental in Savilles Garage making the change to its business and investing over £700,000 in the extensive redevelopment of its sole dealership.
The new dealership is based on the site of the oldest garage premises in Worcestershire, which is located off Worcester Road, Mustow Green, Kidderminster, that has been home to Savilles Garage for nearly 17 years. It features a 12-car showroom, seven-bay workshop, EV charging points and a used car display area capable of accommodating 100 cars.
Originally, the showroom was designed with a seven-car capacity, but Savilles Garage decided to ‘future proof’ the facility by substantially extending it to comfortably house 12 cars.
With the investment it has made and its attention to detail in the redevelopment of its showroom, Savilles Garage believes that it will be able to offer customers one of the biggest and most advanced car dealerships in the entire region.
Patrick Sword, Managing Director, Savilles Garage, said: ‘Moving to the Groupe Renault franchise after 16 years with another brand was a major decision and we wouldn’t have invested such an amount and made the change if we didn’t have complete faith in Renault and Dacia and that our partnership will be equally longstanding and successful.
‘We see the Groupe Renault franchise as the perfect vehicle for our whole business to be built on for many years to come. With the Renault range being one of the freshest a manufacturer has to offer and Dacia winning all the awards for value, the brands are incredibly attractive to both us and our customers.
‘The sheer variety of the model range means we have a car for everyone and all ages, but notably we’re seeing a lot of interest from younger buyers who are drawn to the style and fun ownership of Renault. Being able to provide award-winning LCVs is another major plus, allowing us to offer customers even more choice and opening up another revenue stream.’
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