Almost 500 sales leads as Mercedes-Benz pop-up shop proves a big success

Time 3:00 am, July 15, 2015

MBRG Bullring popupA MERCEDES-BENZ pop-up shop in Birmingham’s famous Bullring Shopping Centre attracted more than 45,000 visitors during a five-week stay recently.

Opened in conjunction with the brand’s outlets in central Birmingham, Solihull and Tamworth, it generated a very healthy 479 sales leads.

The brand’s in-store offering of Mercedes-Benz accessories, clothing and merchandise also went down well, with sales exceeding £19,000.

The pop-up shop displayed a striking array of Mercedes-Benz vehicles, including the new Mercedes-AMG GT super car.

Adam McCullagh, general manager for Mercedes-Benz Birmingham central, said: ‘We are delighted with the results achieved through our pop-up shop, which have surpassed our targets and expectations.

‘The experience has been a fantastic opportunity to meet with both current and potential customers and our thanks go out to everyone involved in making the store a success, from staff at the Bullring to each of our colleagues.’

Nita Chambers, head of commercialisation at the Bullring, said: ‘It has been a pleasure hosting the Mercedes-Benz Retail Group pop-up shop. The store attracted a great deal of attention and proved an exciting addition to the shopping centre.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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