BMW Group Financial Services has made two new key appointments.
It has promoted former Alphera Financial Services marketing manager Nigel Unwin to the role of head of marketing, and appointed Preston Rogers, as general manager of group brands in the UK.
Unwin will take overall responsibility for the financial services marketing of the BMW, Mini, Motorrad, Rolls-Royce and Alphera brands, as well as insurance and retention, and will oversee a team of brand marketing managers and executives.
He joined the BMW Group as Alphera Financial Services marketing manager in early 2014, and has been a key member of the team which has rolled out a new business model to retailers, partners and brokers and been recognised with industry awards from Credit Today and Motor Finance Europe. His previous experience includes marketing-related roles at companies such as Kia, General Motors, Fiat Group, Grass Roots and Case New Holland.
Unwin said: ‘This is an exciting time for the BMW brand in the UK, with plenty of growth opportunities across all our business lines. I’m looking forward to getting stuck in and supporting the ongoing roll-out of our market-leading approach to doing business across our network of retailers and dealers and developing new marketing initiatives.’
Rogers takes on his new role after working for BMW Group Financial Services South Africa and replaces Spencer Halil, who has become director of Alphera Financial Services. Rogers will be responsible for the continued roll-out of a transformational new business model to BMW and Mini retailers.
A graduate of business and marketing degrees in Johannesburg, Rogers has been with BMW Group for more than 12 years. Starting his career as a credit analyst in South Africa, Rogers has spent time in strategy, sales and marketing roles, including an ex-pat assignment in pricing with Alphera Financial Services in the UK.
Rogers said: ‘I’m looking forward to being back in the UK and working alongside the team to continue the roll-out of our innovative approach to doing business. The UK automotive retail sector is in a positive place right now, and we want to do everything we can to ensure our retailers are able to benefit from the retention and business growth opportunities that transparency and treating the customer fairly can bring.’
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