BURY dealership RRG Kia transplanted itself to a garden centre to launch the new Ceed.
Staff from RRG Kia Bury took two Ceeds to Newbank Garden Centre in nearby Radcliffe to give customers information on the new vehicle as well as book test drives.
The launch also saw the start of RRG Kia Bury’s ‘Seed For A Ceed’ campaign, with anyone booking a test drive for the Ceed having a tree seed planted for them in their garden or at the dealership. The initiative aims to increase the number of plants and greenery in the area, help protect the environment and counteract emissions. Gordon Hamilton, who was a landscaper on BBC One’s Ground Force, will be on hand to plant the seeds.
RRG Kia Bury sales manager Jonathan Brogan said: ‘The All-New Kia Ceed is a fantastic model, and we were proud to showcase the car at Newbank Garden Centre.
‘For each test drive completed we will plant a tree seed in either the customer’s garden or at our dealership as part of our pledge to help protect the environment.
‘We welcome the people of Bury and Greater Manchester to visit the dealership to test-drive the Ceed and join us on our mission to help protect the environment.’
Hamilton, who works at Bespoke Landscapes in Bury, added: ‘I’m really proud to be working on this activity with RRG Kia Bury. It’s such a great idea to get customers involved with a community initiative like this.
‘When it grows, the tree will be a lovely reminder that they’re helping to protect our greenery and supporting a local business too.’