DEALER group Glyn Hopkin has launched a new digital platform that enables full end-to-end e-commerce across its network to meet growing demand for buying vehicles online.
Customers can now buy and finance used cars from more than 50 dealer sites representing 10 brands – all via one online sales channel that it says is easy to use.
Underpinned by GForces’ NetDirector Auto-e platform, it processed its first fully online order just 11 hours after launch, with GForces also providing integration and system support.
Glyn Hopkin customers can now find their preferred used car online, request a guaranteed part-exchange valuation, then pay for their car or reserve it with a deposit. They can also opt to have the car delivered to their home address wherever they are in the country.
Fraser Cohen, managing director at Glyn Hopkin, said: ‘We’ve identified e-commerce as being an essential component of our future business operations.
‘We know that there is demand out there from consumers wishing to fully transact online, and are confident that digital sales will play a key role in offering them a seamless buying journey both inside the dealership and from their homes.
‘The GForces platform is a comprehensive solution that has the flexibility to evolve with our company and complement our offline offering.’
Paul Stokes, head of online retailing at GForces, said: ‘Selling vehicles from within a dealer’s native web environment is exactly what consumers are demanding and exactly what NetDirector Auto-e delivers.
‘The race really is now on between retailers to bring the right solution to market for them and their customers, and as we are proving, NetDirector Auto-e is the right solution for any retailer, regardless of size or business model.’