Inchcape Land Rover Norwich, Aug 2021Inchcape Land Rover Norwich, Aug 2021

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Jaguar and Land Rover showrooms in Norwich to merge at bigger site

  • Inchcape wins planning permission for all-in-one dealership at business park
  • Jobs and apprenticeship opportunities in pipeline, say architects
  • Bigger site needed in more appropriate location to support and nurture business growth

Time 3 weeks ago

The Jaguar and Land Rover showrooms in Norwich are to move and merge at bigger premises.

Both the Inchcape-owned sites are currently in Cromer Road, working as a single entity, but they’ll be upping sticks and combining after the dealership group won planning permission for a new all-in-one showroom on the 48-acre Broadland Gate business park.

As well as the showroom, there will also be a workshop for MOTs, repairs, servicing and maintenance plus valeting, as well as car and cycle parking.

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In its submission to Broadland District Council, Taylor Design Architects said the new Hunters Jaguar Land Rover showroom – which will be on a 2.585-hectare site – will bring job and apprenticeship opportunities.

The architects added that a bigger site was needed ‘in a more appropriate location, in order to support and nurture the needs of the growing business.

‘The design of this prestigious new dealership will combine the premium motor vehicle brands of Jaguar and Land Rover to create a brand-new dealership for the Norwich area, providing Norwich with high-quality technical employment opportunities, as well as apprenticeship and training roles for school and college leavers.

‘Hunters JLR Norwich will need to employ a wide range of additional staff as part of this investment proposal.’


Photovoltaic panels will be fixed to the roof to convert sunlight into electrical energy, which will be fed into the building’s electrical distribution system.

Taylor Design Architects estimates that a tenth of the building’s energy will be generated from onsite renewable sources.

It’s not yet known when the development will be completed, but in its decision granting approval, the council said work mustn’t start later than November 30, 2023.

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Pictured via Google Street View is the current Land Rover dealership

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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