THE Motor Ombudsman has upgraded its online consumer reviews tool on its Garage Finder.
The refreshed design and layout makes it easier and quicker for customers to express their opinions and evaluate an ombudsman-accredited franchised dealer following a vehicle purchase.
Using the ‘Rate’ button on a business’s profile, a customer can select the relevant Code of Practice survey, namely Vehicle Sales, after buying a new or used car. They can then score different aspects of their experience of the business based on a one to 10 star rating.
Customers can also leave comments, which are subsequently displayed on the business’s Garage Finder profile in addition to their overall star rating and the proportion of people who have recommended the business. Any customer who rates a business is eligible to enter The Motor Ombudsman’s quarterly prize draw to win £500 in lifestyle vouchers (excluding Northern Ireland).
The reviews can be used to further improve and refine internal processes in order to deliver even higher standards of workmanship and service, said the ombudsman’s office. Similarly, it is an effective tool to highlight positive performances to staff or, conversely, where something can be changed for the better, it added.
Bill Fennell, chief ombudsman and managing director of The Motor Ombudsman, said: ‘In the digital age, consumers often consult reviews and the views of others as a first port of call before making a decision about where and what to buy, especially if it’s a big ticket item like a car.
‘We therefore wanted to create a one-stop, easy-to-use survey tool where motorists can share their thoughts about a business. This, in turn, creates an impartial and transparent picture for fellow consumers so that they can make a fully informed choice as to which garage to go to.’
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