Nissan reveals the new Ariya electric SUVNissan reveals the new Ariya electric SUV

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‘Overwhelming’ demand for new Nissan Ariya at West Way

  • West Way Nissan receives 14 pre-orders within days of Ariya pricing confirmed
  • Dealer group has also taken hundreds of enquiries
  • Ariya electric crossover starts at £41,845 and arrives next summer

Time 3:55 pm, December 22, 2021

West Way Nissan has reported ‘overwhelming’ demand for the new Ariya electric crossover.

The dealer group took 14 pre-orders for the new pure-electric car in a matter of days following the announcement of the car’s pricing and specification details.

Along with the impressive order bank, West Way said it had received ‘hundreds’ of enquiries.


West Way sales director Alan Rotchell explained: ‘The media reaction to the Ariya has been hugely positive, but it’s the response from customers which has been truly overwhelming.

‘This car will help take Nissan to the next level in terms of our EV offering to customers and we can’t wait to get the new model in showrooms.’

The new model arrives next summer, but the Japanese carmaker is hoping to have display models in its showrooms from February.


The Ariya rivals the Tesla Model Y, Ford Mustang Mach-E, Volkswagen ID.4 and Volvo XC40 Recharge, and becomes the second pure-electric model in Nissan’s car range.

Prices start at £41,845 and there’s the choice of two battery sizes – 63kWh and 87kWh.

The model range tops out at £58,440 for the e-4orce Performance.

Nissan shows off fresh look for European dealerships

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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