CARKEYS has announced it will present an interactive workshop and host a lunch for industry experts at CDX16, the largest trade event of its kind in the UK.
The vehicle comparison website is returning for the second consecutive year, and will be hosting an interactive workshop session on the benefits of content in automotive.
The workshop, led by Chris Smith, head of CarKeys.co.uk, will outline how the customer path to purchase is shifting as consumers are spending more time researching online and how this raises the value of ensuring the right content is always available.
More importantly, the workshop will also provide advice and guidance for dealers looking to make the most of the online data trail that is being left by consumer research, so that sales can continue to rise throughout the year.
In addition, CarKeys is also hosting a lunch for industry leading experts to discuss some of the hot topics set to affect the sector, notably Q1 profitability and the impact of the impending Brexit vote.
With Mike Jones, chairman of automotive profitability specialists ASE, giving a key note speech, the session will be run as an interactive Q&A to discuss different ways the industry can continue to build on the success of recent months.
Smith said: ‘After attending last year, we were very impressed with the way the event was executed; CDX16 is a great platform for automotive experts, dealers and providers to come together and collaboratively work to ensure that the industry continues to be the best it can be. This year, we’re particularly looking forward to working with ASE to identify what the market’s growth areas are in the coming months.’
He added: ‘We’re also looking forward to strengthening our partnerships with dealers, particularly when it comes to identifying marketing solutions that ensure they can have the best strategies and understand their customers as paths to purchase shift.’
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What can I expect from CDX16?
At CDX16, there will be 12 workshops for dealers to attend with hints and tips on how to improve business in a number of areas as well as keynote speeches and panel discussions with some of the biggest names in the motor trade on the Car Dealer Live stage. Speakers for the event are already confirmed as Twitter, Facebook, Google and Haymarket Automotive.
Car Dealer Magazine will also be announcing the winners of its acclaimed Twitter 140 Awards – with the gongs handed out by Twitter themselves – while the much-enjoyed Women In The Motor Industry (WITMI) session is back with a stellar line-up of panellists.
– More than 100 motor trade suppliers, making it the biggest motor trade Expo in the UK
– Even more workshops to help you learn new tricks
– The Top 140 Most Influential Dealers on Twitter
– Women In The Motor Industry sessions
– A variety of inspirational speeches from leading keynote speakers
– The biggest names in the motor trade at manufacturer and dealer level on the Car Dealer Stage
– Networking opportunities at manufacturer dealer meetings
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