New pay-per-click product is latest innovation from Carsnip

Time 5 years ago

THE online car search engine Carsnip has unveiled a new pay per click (PPC) product which will push dealers’ stock to the top of online search results.

Launched at the start of March, Carsnip PPC is the latest innovation from the ‘Google for cars’ as it continues its mission to help dealers increase their margins by taking back control of their online visitors and sales.

It works by dealers paying a fixed price each time a car buyer clicks on their online advert.

One the Carsnip’s many new PPC customers, Geoff Mawdsley, digital products controller at Imperial Car Supermarkets, said: ‘We signed up with Carsnip as they open up a new stage of buyer for us. By driving early-stage clicks to our website, we can engage through our own marketing. This along with the performance-based pricing also keeps our costs down.’

The online car search engine has also appointed a new head of digital and digital marketing team to drive the next stage of its expansion, as its share of the UK’s used car market continues to grow.

Peter O’Brien, pictured, joined the tech startup as head of digital this month to head up its 10-strong digital team.

O’Brien will be drawing on his experience as a digital strategist to help more dealers get real returns from their online investment, as the tech start-up continues to scale up its team and infrastructure.

He said: ‘I want us to become the place for people who are looking for cars online. We can give dealers another option – one that frees up their budget and helps them build their own businesses rather than simply propping up the classified sites.

‘We can offer dealers more potential customers direct to their own websites. The number of people visiting Carsnip is growing every day.’

Carsnip listed more than 750,000 cars in February. Unlike other sites it doesn’t charge sellers to list.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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