Dick Lovett Swindon takes on art gallery feel with new Ferrari identity

Time 1 year ago

A major refurbishment has seen the Dick Lovett showroom in Swindon adopt the new Ferrari corporate identity and double its display capacity.

The new look creates an art gallery-style experience as well as focusing on multi-media use and better customer interaction, which includes a large multi-screen TV wall that streams content directly from the Ferrari factory in Maranello.

The dealership also has a new Atelier studio that sees clients helped by experts to make their new Ferrari their own.


There is now double the amount of space to show off Ferrari’s latest products, including the F8 Tributo, F8 Spider, 812 GTS, Ferrari Roma and SF90 Stradale PHEV.

Because it belongs to the official Ferrari dealer network, Dick Lovett Swindon is also a Classiche Officine dealership, which means it can restore and maintain classic Ferraris that are at least 20 years old, as well as give technical assistance to their owners.

Inside the new-look Dick Lovett Swindon Ferrari showroom

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John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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